Why Loon? For patients, time runs differently.

Girl patient

We believe patients should have immediate access to the latest therapies.

We improve patient access to new therapies with AI HEOR and Market Access Architecture and Forecasting solutions that assess, optimize, and streamline biopharma’s market access and HTA submissions.

Child patient

No time to wait.

We believe that medical innovators should be reimbursed by payers without delay.

At Loon, we understand the critical impact that delayed reimbursement can have on both medical innovators and the patients they serve. Every day that a groundbreaking therapy waits for reimbursement is a day that patients go without the treatments they need.

Our AI-driven tools and services are designed to optimize the entire market access journey, from value dossier creation to HTA committee forecasting, so innovators can focus on what they do best: developing transformative medical solutions for patients.

Diverse group of patients

Our commitment


We believe that the Health Technology Assessment and reimbursement process shouldn’t be a roadblock to patient access and medical innovation. Instead, it should be a seamless part of the journey from lab to patient.

We are committed to bridging the access gap by accelerating the market access process and ensuring that life-changing therapies reach the market swiftly.

Meet our team

Our team of market access experts, clinicians, epidemiologists, strategists, and AI scientists

Ghayath Janoudi, MBBS, PhD

Ghayath Janoudi

Founding CEO, Chief Science Officer

Mara Rada

Mara Rada

Founding COO, Chief of Strategy

Josip Ivkovic

Josip Ivkovic

Chief Technology Officer

Eric Parker

Eric Parker

Legal Affairs and Commercialization

Josue Silva

Josue Silva

Senior Clinical Research Liaison

Ahmad Soliman

Ahmed Soliman

AI Compliance Officer

By leveraging cutting-edge technology and deep expertise in health economics, we empower medical innovators to navigate the complexities of market access with confidence.

Our goal is to reduce the time and uncertainty associated with reimbursement, enabling faster patient access to the therapies they need and ensuring that medical innovators are rewarded promptly for their contributions to advancing healthcare.

Enhance your Market Access with Loon.

  • Get Living Systematic Reviews in days
  • Forecast reimbursement conditions
  • Prepare Living Global Value Dossiers and optimize your HTA submissions with Scenario Simulation
An electronic circuitry showing the word Access in the centre